Reel(s)
A For Adventure
Be A Human
A For Adventure
I Want To Be
A For Adventure
Ardent Posters
A For Adventure
What You Need To Know About Me
A For Adventure
Westray’s Brand Evolution
A For Adventure
”Orange Company”
Coyote Goods Co.
”Good-up Today” Product Reel
Westray’s Finest
”All Best Days” Brand Reel
Gun PSA
”Tell Someone”
VIS/ARTS
”Art For Everyone” Rebrand Reel
Starryeyed Stories
Sizzle
Westray’s Finest Ice Cream
“Tuesday” Reel
Westray’s Finest Ice Cream
“Daily Weather” Reel
Westray’s Finest Ice Cream
“Affogato” Reel
Westray’s Finest Ice Cream
“Some Like It Hot” Reel
Westray’s Finest Ice Cream
”Cones” Reel
Westray’s Finest Ice Cream
”Halloween” Reel
Enrich Compost
”Not Trash” Reel
CDC Opioids
Awareness and anti-stigma campaign to remind us of America’s continuing other health crisis – opioid addiction.
“All Of Us” :30
“Possible” :30
“Reason For Hope” :30
Fiber One “Magic Brownies” Viral
Once upon a time, I convinced General Mills to film a fake movie trailer with Cheech & Chong wherein they think Fiber One 90 Calorie Chocolate Brownies contain drugs.
We created this campaign targeting Boomers nostalgia for the 60s and wrapped it up with the line “Now that you are getting older, you need a new kind of magic from your brownies – the magic of fiber.” The fact that NPR’s Wait Wait Don’t Tell Me featured it as one of their questions was my favorite part, but overall it generated a ton of press across mainstream and industry media.
(Press: CNN, ABC News, NPR, Fox News, Silver NY Addy, Ad Age, Ad Weekly, Archive Magazine)
CASE STUDY
Fern / Roby Brand Film
Shockoe Lookbook
Fiber One “Coping With Disbelief”
BRANDED CONTENT / VIRAL DIGITAL CAMPAIGN
If you don’t believe high fiber products can taste good…then you might be suffering from Irrational Disbelief Syndrome. Campaign included online video, website, and social media support.
(Press: Communication Arts)
“IDS”
“Jessie, @#$%^”
“Gravity”
“Sarah”
Ad Council “Tough” Campaign
“Algebra” Webisode
Prague Shoot / Behind The Scenes
The Trip Short Film